How to improve your ranking on Google
There are many ways to help get your site ranking improved on Google, but note, it takes time and won’t happen overnight and more importantly, it isn’t all down to your website designer.
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Knowing who you’re trying to reach and what problem you’ll solve for them is essential.
Start by asking yourself questions like:
- How, when, and where do customers determine they need your product or service?
- Is it away from home, using their cell phone? Is it at home using a desktop computer or tablet?
- Is it driven by a personal desire, like good food to eat or a great place to spend some time?
- Or is it caused by a disruptive event like a home or personal issue?
These questions colour the language your customers will use to find your business. So ensure you tell this information to your website designer.
Go on google and enter, list my business, and fill in the information. Ideally, your Google Business Profile will provide all of the information a potential customer needs to call you, get driving directions, order online, or otherwise convert directly from the listing.
Be sure to fill out as many fields as you can and include photos and videos to enhance your listing.
Your category selection is super important. Be sure to choose the correct categories for your business.
Start by asking others to provide links to your website from theirs, this could be local networking groups, friends who have other businesses, the local newspapers, links are important when it comes to websites.
That can mean more sales and more customers.
My approach to “link attraction” has always been more of a publicity angle.
What can we do to spread the word about our business, educate others, and get involved in the community?
Local reviews were one of the leading local search ranking factors in 2021, according to Google.
Plus, you can improve your conversions by putting effort into getting reviews and feedback from your customers.
Platforms can help you organize and manage a review campaign.
Or, you can simply encourage customers to leave reviews on the major online review sites.
Make sure you respond, too. Your answer (or lack thereof) is not only visible to the person who asked the question but to all other local searchers who see the review in the future, as well.
Even negative reviews are an opportunity to connect with the customer and show others you care.
Your website is now live. Don’t wait for Google to list it, ADVERTISE it, get on Google and PAY for adwords and start ranking today.
