Too many small businesses miss the point with Facebook
Facebook has recently turned into a kind of wasteland for social media outreach, and if you don’t have a dynamic message to rise to the top of the pile, you’re going to get lost. Don’t waste your time trying to leverage a social media campaign that’ll fall on deaf ears. Try to reach out to your customers on other sites with different, challenging messages. Try to stand out.
For most businesses, it’s advantageous to use Facebook. The only reason I can think of not to use it is if you have a personal profile that might make people question your professionalism. So if you have a wild side in your personal life that you share on Facebook and a more conservative type of business, you might be better off just avoiding Facebook for business.
When a business posts to Facebook it only reaches only about 16 percent of its intended audience. What is an advertiser to do? There’s only two options. One option is to pay-up via Facebook Ads to deliver your messages to a larger audience. The other option, which I’m recommending here, it to move OFF of Facebook and focus your energy on no-cost marketing channels like SEO.”
Facebook pages are very susceptible to random postings that can damage your reputation. If someone posts a terrible review of your business, true or untrue, and it gets shared or viewed a lot before you can address it, your business could be permanently damaged.
Over the past few years, Facebook convinced brands to spending hundreds of millions of dollars to build their Facebook fan pages. Now, however, those same brands can’t reach their communities without sponsoring their content. Why? Because the organic reach for a fan page is 6 percent (and dropping) according to L2, which means brands have to pay again to reach the fans they already paid to acquire.
